At Blueboat, something we share a passion for is imagination; in ideas, in the work we do, and in the personalities of each and every one of the people in the studio.
This time, we talk with Iris about what’s helping grow her imagination.

So Iris, where do you seek inspiration?
I think there are two types of approaches for me when it comes to inspiration. One where I actively seek it through looking at creative blogs, websites and the usual pre-bed time trawl on Pinterest (link) and the other approach (which is a lot more special) is where I leave it open for inspiration to come to me! For example, on a weekend that I happen to have absolutely free, I would choose to venture to places that I have not been to and simply explore. It’s a pretty simple concept but a wonderful one.
What’s inspiring you at the moment?
So many things! Here’s to list a few that are fairly current.
About a month ago, I attended my first Creative Morning hosted by Jeremy Wortsman of Jacky Winter Group where I got to listen to one of my favourite artists, Ghostpatrol speak and gain some insight into how he works and lives. You can read more about it on my blogpost!

I was lucky enough to attend a couple of sessions at AGIdeas for free. The speakers who stood out to me were Wesley Burt – an amazing concept artist, Studio Roosegarde – a social design lab and Luke Lucas – a local creative with a great flair for illustrative typography. The reason why they stand out isn’t just because their work looks good (which it does, most definitely!) but what I gained more from each talk was their philosophy and positive approach and perspective towards their craft.
I have a new found love for yoga! If anything that motivates me to wake up at quarter to six in the morning, it must be pretty special! I have two favourite studios at the moment which are Yoga 213 and One Hot Yoga.
How is this influencing the work you do?
At the start of yoga, we get asked the question, “What is the intent of your practice?”. I feel this question translates over to any aspect of our lives; both work and play. It makes me think (and reminds me) about my intention of my practice here at Blueboat; the work we do and the things we want to achieve. I want to design for good. I feel truly honoured to do what I love, and to have the opportunity to collaborate with the great clients we have here. Everything we create isn’t just a pretty picture, but also makes a difference in people’s lives. We explore the best way possible to communicate to share great stories.
For those out there in search of inspiration, where would you point them?

The Great Discontent
This has to be one of my all time favourite sites to go to. This site is dedicated to a collection of interviews focusing on creativity, risk and what connects us as artists. I had discovered it mid last year and it’s definitely still a go-er (I was so excited when I found it, I had to blog about it)!
Instagram doesn’t just have to be about selfies and the food that you’re eating (but if that’s what floats your boat, then go you!). There are plenty of “gold-nugget-accounts” out there that are beautiful and inspirational. I find it to be a great tool to discover and keep connected with other creatives around the world and follow the journey of their craft. Updates are a lot more current and there’s also the opportunity to engage in a conversation as well!
Some of my favourite follows are:
Miso / Stanislava Phinchuk – artist whose works are often ephemeral, and play with ideas of place & memory
Type Everything – a collection of great typographic work
Gemma O’Brien – artist and typographer
Good Type – curating good typography
Hey Tucker – by cooks, for cooks