“Google to websites: Be mobile-friendly or get buried in search results.” – Mashable
Google has recently shaken up the way it ranks websites – in fact, this recent change to the algorithm represent one of the biggest in the past few years.
This new change is all about making sure more businesses design mobile friendly websites.
Whether or not a website is mobile responsive will now play a big role in how your site is ranked by Google, with sites that are not optimised for mobile likely to be punished with lower rankings.
Why is this important for your business?
Mobile searches have increased to over 60% in 2015 compared to 30% just last year, so making your site mobile isn’t just important for your Google rankings… it’s also essential to ensuring a positive brand experience for your customers or clients.
A clunky brand experience for mobile means customers are less likely to understand your offering, complete a purchase or make an enquiry.
Not sure where to start?
Google offers a free tool that you can use to test your site, here.
Or, contact us! We’re here to help, using our expertise, we can:
1 Audit your site to see if it’s mobile friendly
2 Analyse competitive sites to see how you compare
3 Make your website mobile friendly, following Google best practice guidelines
4 Track keyword trends and rankings across desktop, mobile and tablet devices
5 Drill down to see how different pages of your website are performing
6 Make sure your website is helping you achieve the objectives of your wider marketing strategy