Royal Australian College of General Practitioners
Digital Business Kit
Helping GPs to improve patient care and increase business efficiency through the use of new technologies.
The Royal Australian College of General Practitioners (RACGP) is Australia’s largest professional general practice organisation and was recently awarded funding to deliver a Digital Business Kit for General Practices across Australia.
The RACGP wanted to partner with a studio able to lead, design and deliver information architecture housed within a contemporary user interface, working collaboratively with in-house digital developers.
Blueboat worked closely with the RACGP interviewing future users and reviewing other online resources to determine the best format and features for an engaging Digital Business Kit. The look and feel was designed with feedback from the interview stage at front of mind – offering something fun and surprising, without being patronising.
Early research told us that case studies would greatly help their audience to work through content. Blueboat edited around 20 existing RACGP videos and produced a suite of four new case studies specifically for the kit.
The RACGP Digital Business Kit was launched on time and on budget with a fantastic reception from both the RACGP project team and also the funding department. Released as one of 10 kits produced under the funding project, the RACGP stands out for its intriguing design and unique user experience.
See the RACGP DBK here: racgp.org.au/digital-business-kit/