Queen's College
Brand & Campaign Strategy
Queen’s College identified a growing financial strain on its students, and thus their scholarship program needed to grow.
The brief
To develop a brand and campaign strategy with the goal of increasing the number of scholarships in perpetuity.
The approach
Working closely with the Queen’s fundraising team, Blueboat helped to shape the overall strategy, project requirements and case for support. Key insights were captured through a community consultation process and then reflected in identity, messaging and campaign assets and are designed to appeal to donor priorities.
The outcome
The Enduring Scholarship Program launched to a great response and the progress has been very positive to date.
“Blueboat delivered creative, inspiring content and visuals to our tight deadlines, giving life to our Scholarship program material.”
Nicole Crook, Director of Development, Queen’s College, the University of Melbourne.
Deliverables
Brochure design
Web design, photography and logo development
