Your Brand Essence is the heart of your brand. It’s who you are, it’s what you do and it should never change, but defining it can prove elusive.
A clearly understood Brand Essence is as central to designing your User Experience for eCommerce as it is to Art Directing a photoshoot or building infographics for digital communication.
At Blueboat, we work with our clients to define their Brand Essence. Once agreed and locked in, the heart of your brand should influence and drive the design of all creative: from sales materials and marketing campaigns, to print and digital collateral.
As your audience grows – through business expansion, acquisition, or the development of new products – how can you ensure that each customer feels like you are speaking directly to them, and not yelling broad-brush statements to a full stadium?
Your Brand may need some flexibility. It may be tweaked or varied in response to the unique needs of your customer or project. However, it’s imperative that it always remains authentic and true to its core. How are you going to manage this?
Consider this – imagine having at your finger tips a design toolbox ensuring across the board, consistent delivery of Brand Experience. Your colour palette, graphic style, typography and layout treatments need to work together in a way that is always true, no matter where it’s seen. Working with Blueboat to create a Brand Toolkit is collaborative from Day One. Our brand strategists work with your internal Brand Team to design the tools they need to keep your brand on track in everyday communications and customer interactions. It’s that easy. And suddenly, you’ve got a brand that looks great, from every angle.
Check out our case studies to see how we bring our clients’ brands to life, across every channel.