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Shapes, Saladas and Chocolate Ripples were all invented by the same visionary Australian biscuit genius.

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Building a brand visual identity

In the 2018-2019 Budget, the then Treasurer Scott Morrison announced $500 million for the Australian Genomics Health Futures Mission, $20 million of that was for Mackenzie’s Mission, a pilot program of reproductive genetic carrier screening. The ground-breaking pilot study of pre-conception trials will screen 10,000 Australian couples before they conceive or in early pregnancy. The…

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03 9824 1155 sail@blueboat.com.au Instagram: @blueboatagency LinkedIn: @blueboat 19-21 Rooney Street Richmond, VIC 3121, Australia

Genomic Testing Infographic

The Melbourne Genomics Health Alliance, established in 2013, lead Victorian organisations to work together to deliver genomic medicine to benefit those who need it most. Blueboat consulted with the Alliance to workshop their approach and distill a complex process into digestible, impactive information. This was brought to life with character illustrations using striking, engaging visuals…

Melbourne Genomics Website

The Melbourne Genomics Health Alliance, established in 2013, lead Victorian organisations to work together to deliver genomic medicine to benefit those who need it most. Blueboat continued our collaboration with the Alliance to design and create a website to introduce GP’s to a life changing new processes available for their patients, and facilitate their access…

School Community Workshops

Parkwood Green Primary School located in Melbourne’s west is attended by nearly 1,000 students, with a passionate team of over 100 teaching staff. The leadership team needed a refreshed and realigned vision statement and values, with a commitment to informing these from a whole of community perspective. Blueboat started our collaboration with leadership in-depth interviews,…

Values and Vision

Parkwood Green Primary School located in Melbourne’s west is attended by nearly 1,000 students, with a passionate team of over 100 teaching staff. The leadership team needed a refreshed and realigned vision statement and values, with a commitment to informing these from a whole of community perspective. The result of our strategic collaborative approach comes…

Rooftop Garden Commemoration

In 2019 Yarra Valley Grammar School completed their new Research Centre build. It is a contemporary, inviting learning space, including a rooftop garden area dedicated to Yarra Old Grammarians (YOGs). The expansive rooftop space includes seating for students and event space, overlooking Yarra’s grounds and the surrounding area. Blueboat was asked to design a custom…

Youth mental health programs

headspace provide youth mental health services for Australians aged 12-25 years. The headspace Youth Early Psychosis Program (hYEPP) is a critical mental health support program, specifically helping young people experiencing, or at risk of developing psychosis. Blueboat’s design challenge was to create program collateral which raises awareness of the program among GP’s and other referral…

Restart a Heart Day Awareness Campaign

Blueboat proudly supports the Council of Ambulance Authorities (CAA) ‘Restart a Heart Day’ campaign across Australia and New Zealand. A community behaviour change campaign held annually on 16 October to increase cardiac arrest survival rates, through increased CPR knowledge. Using established Blueboat brandmark and campaign identity, this year’s theme heroes the call, push, shock message….

AIC Digital Presence

Established in 2014, The Australia-Indonesia Centre (AIC) is a bilateral collaborative research initiative established by both governments, leading universities, and industry. The AIC’s mission is to advance people-to-people links in science, technology, education and innovation. Continuing our partnership with the AIC, Blueboat were challenged to transform research to impact. Our digital design solution created a…

Revitalised Branding

Launceston Church Grammar School, founded in 1846, is the oldest continually operating school in Australia and has a proud heritage of nurturing, challenging and inspiring students to become active, self-directed global citizens. A stronger and clearer brand identity was needed to support the school’s new identity statement and strategic focus. The new Launceston Grammar brand…

Content Marketing Strategy

Following community engagement to inform the brand redesign, Blueboat wrote a 12-month marketing plan. Enabling Launceston Grammar to proudly promote their key messaging and share the brand relaunch with the community and beyond. Blueboat’s support extended to providing a branded toolkit to support Grammar’s internal team in rolling out the brand with cohesiveness and consistency.