Brand, Communications and Website
- Communications Strategy
We loved sinking our teeth into this project, The Glenferrie Road Traders Association was in need of fresh, more engaging web presence. Blueboat developed content including shop keeper interviews and a fully searchable listing of traders to showcase the vibrant community of Glenferrie Road Malvern retailers.
Blueboat worked with the Canberra Grammar School leadership team to develop a new design and messaging for the school brand that extended to the CGS Alumni and the CGS Foundation.
The project included the design of new Alumni and Foundation websites and collateral to align with the new school branding and brand values.
A community engagement strategy was also developed that identified donor motivations with practical tactics and creative concepts to engage the community and demonstrate the impact of giving to the school. This including film, photography and campaign assets.