Our 4D Process – it’s how we ensure creative projects are tangible and collaborative.
Discover, Distill, Develop, Deliver
During our 4D process, we set out to make all stages of any project straightforward and able to be owned. This means our clients can easily identify where we are on the journey. We dispel mystery surrounding ‘agencies’ as our aim is to ultimately hand over full creative power to our clients, so long after we’ve left the room, the brand story stands for itself.
Strategy developed by Blueboat does not sit in a desk drawer. It’s real, meaningful and in the market within a matter of days or months – our clients decide and drive the timeframes. We make it happen!
Workshops, interviews and consultation; it’s how we unearth the true insights into your business and explore the opportunities and needs to shape the direction of each project.
- Research & audits
We gather our findings and report back with a way forward for your brand. This may take the form of a Brand Value Proposition, brand personality defined by a series of key messages, or a communications strategy, supported by indicative design.
- Findings document
- Concept development
- Audience testing
When ideas and strategy have been agreed with the client, we take these concepts further with design, creating a unique visual signature, breathing new life into the brand and strategy, and ensuring outcomes of consistency and purpose.
- Design and development
- Brand style guide
Immersed in the brand experience and armed with insights from our collaborative process, we deliver a full range of design outcomes. For most projects, these are all built and developed in-house, ensuring greater control and a solid understanding of how the brand elements work together.
- Final design and build of all deliverables
- Testing and refinement
- Launch to market