Royal Australian College of General Practitioners
Film Series and Digital Toolkit
The RACGP identified the need to provide GPs and clinic staff with training and resources to identify and treat women and children who are victims of domestic violence.
To produce an educational film series to support health professionals in the development of practical solutions to reduce violence against women and their children.
Working closely with the RACGP Education and Policy Research team, Blueboat were brought in to shape the overall strategy, project requirements and creative development of the RACGP Professional Development Program on Family Violence. The brand ‘Listen Between the Lines’ was established to give the program a true identity and show how the RACGP is tackling this widespread social issue.
A purpose-built campaign website was developed to help communicate the project purpose and the film narrative. Condensed versions of the films were embedded on pages of the website to provide an engaging entry point to the RACGP learning activities, along with a resource library available to the general public.