Brand & Campaign Strategy
Queen’s College identified a growing financial strain on its students, and thus their scholarship program needed to grow.
To develop a brand and campaign strategy with the goal of increasing the number of scholarships in perpetuity.
Working closely with the Queen’s fundraising team, Blueboat helped to shape the overall strategy, project requirements and case for support. Key insights were captured through a community consultation process and then reflected in identity, messaging and campaign assets and are designed to appeal to donor priorities.
The Enduring Scholarship Program was launched in October of 2016 and response has been very positive to date.