Tune In Now
Capturing men’s experiences of homelessness and anxiety to create a resource for case workers and support workers.
Homelessness Australia was granted funding by Beyondblue to develop resources that would empower homelessness workers with knowledge and strategies to help them in their work
As part of a wider strategy to address the rising rate of male suicide, Blueboat was engaged to create an online toolkit to aid case workers for one of 10 high risk segments; men experiencing or at risk of homelessness.
We named and branded Tune In Now, shot powerful video of homeless men and their case workers and developed a rich online resource which acts as a one-stop-shop for those struggling to communicate with men in their care.
Independent testing by Ipsos indicates that end users of the kit are finding it relevant, engaging and easy to use. Comments from members of the Project Reference Group indicate that they are really ‘seeing the lights come on’ for staff who are using the kit for the first time.