Yesterday, Pizza Thursdays – a fantastic initiative by George - kicked off to a delicious start!
So good in fact that there was a round 2 today…. watch out Burger Friday!

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It’s a beautiful day outside and I’m reminiscing about our Bb Aussie BBQ to farewell Oceane. It was a few months ago now but I’m only just getting around to blogging it! Better late than never, right?

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Today I caught up with Iris to chat Book of the Week. Here’s how it went:

Hi Iris,

Looks like our new book of the week has arrived. Time to give us a run through!
It’s pretty much a book about 76 design studios’ brand identities and how they present themselves to the world through a wide range of collateral.

What’s it called and who’s it by?
Our book of the week is ‘Designers’ Identities’ by Liz Farrelly

Give us a clue on what we can find inside:
Gorgeous designs fused with great (and fun) thinking! Expect a heap of variety..!

How do you think it will help the studio?
It’s insightful to see what other design studios are doing with their collateral and we have a little project happening in the studio that I can’t tell too much about but it’s definitely going to spark up some fun ideas! Stay tuned!!

Have you picked a favourite page yet?
Oh gosh, I hate picking favourites. It was hard trying to choose something… But because I have to.. I reckon pages 42-45 on Alter – their collateral has so much fun and personality in it! Pages 156 & 157 that showcases Marc & Anna’s business cards (each business card had a different hand-stamped ampersand! Two things of which I love!!) Page 216 for Frauke Stegmann’s gorgeous letterhead of a gold foiled bird – the detail is unreal! ANDDDDD… okay, I’ll stop – this could go on forever!

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McDonald’s has become the latest in a growing list of companies to have a promoted hash tag hijacked by the twitterverse.

Here’s what happened:

In an attempt to create a feed of memorable and heart-warming Macca’s moments, McDonald’s promoted two hashtags through paid spots on Twitter. The first of these (#MeetTheFarmers) was focused on celebrating the fresh produce that McDonald’s now promise in their food. This hashtag was accompanied by a video, which helped create a direction for feedback, whilst causing less opportunity for negative comments to explode (which we’ll go into later). After receiving less than the expected amount of attention, the campaign moved on to #McDStories. And then came the attention….

‘My wife and I went to McDonald’s on our first date. 33 years on and we still love a cheeseburger now and again!’

That was what they wanted. This is what they got:

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Last Friday I went to see Maya Hayuk’s exhibition at No Vacancy. Long ago I featured her in my very first blog post, so it was great to see her work up close. She’s a fantastic artist, I’d love to see more!

Check out her website here

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