Project On. Not In, is a new initiative currently underway in the studio. Sounds exciting huh? It is, so we want to keep you in the loop from start to finish, so you can see all the interesting things that happen in between.

Going back 2 weeks, everyone in the studio was put into pairs and instructed to brainstorm an idea that would propel the business forward, in any way that could be justified as beneficial to Blueboat. Fast forward to yesterday – each of the 4 pairs presented their idea to Sally-Ann and Georgina to get feedback on how viable the idea was, and the next steps towards its implementation.

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An exciting start to the weekend and the perfect end to a busy week was found in the opening night of the Finders Keepers Melbourne market.

Iris and I joined the crowds on Friday night to explore all the goodies the local designers had to offer. Here are some snaps (by Iris). And yes, she did go back the following day.

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Book of the Week number 20 has arrived in the studio amidst a busy week, post the Easter break. As I flick through, page 11 grabs my attention: ‘Do read this book. Don’t let it collect dust.’ So on I went!

Here’s what you will find inside Guidelines for Online Success - another pick from Taschen, edited by Rob Ford and Julius Wiedemann. Read [more]…

Book of the Week #19 had just arrived in the studio – The App & Mobile Case Study Book, published by Taschen.

Being the social media gal in the studio, rather than a designer, I got extra excited when this one landed on the desk, and am even more excited to post my own first official Book of the Week review! Read [more]…

A few weekends ago, from 6pm Friday, to 4pm Sunday, I took part in the Global Service Design Jam for 2012, hosted by Huddle Design – friends of Blueboat and Melbourne Service Design gurus.

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